The biggest influence on a buyer is the people around them, and it happens offline where your dashboards cannot see it. We read your own sales to find the communities where your brand is catching on, hand you the targeting, then measure the lift so you never take it on faith.
Targeting weighted to where your brand is actually growing.
Where you have already sold is not where you are catching on next.
Population and paid spend hide the places with real pull.
So your spend lands evenly, instead of backing your winners.
A hotspot is usually just your biggest market. Real growth looks different. It clusters where your customers pull in the people around them, faster than your size and your spend can explain. We find those communities, hand you the ranked list and measure what acting on it returned. We are the targeting layer. You activate.
After a campaign we measure how much more your targeted markets grew than the ones you held back. A number for your CFO, not a story.
customer_id, address, city, state, zip, first_order_at, total_spend 10245, "412 N 6th St", Brooklyn, NY, 11211, 2024-08-14, 218.40 10246, "1822 E 7th St", Austin, TX, 78702, 2024-08-15, 87.00 10247, "611 N La Brea Ave", Los Angeles, CA, 90036, 2024-08-15, 142.20 10248, "2103 Larimer St", Denver, CO, 80205, 2024-08-15, 98.60 … 31,398 more rows
We map every customer to a ZIP. Emails hashed, addresses encrypted, contacts never leave.
We strip out paid and population and score the residual, so dense never reads as growing.
Formatted for every channel you run, with the markets that only look hot flagged.
After your campaign we show how much more your targeted markets grew. You see what worked.
The pilot builds the targeting for your next campaign from your own sales data, then measures the lift when it lands. Twelve thousand, one fee. Most teams move to the annual, where every campaign gets measured and the results stack into one record of what works.
Get the map of where your brand is growing, the targeting to act on it and the lift number when your campaign lands.